People start podcasts to share knowledge, build a personal brand or hang out with interesting people. But many CrazyTok clients are businesses. What do they get out of podcasting?
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4 Compelling Reasons to Launch Your Podcast
Podcasting has become an increasingly popular form of content creation and distribution in recent years, and businesses can benefit from starting their own podcast. Here are 4 reasons why businesses should consider starting a podcast:
- Stand out from competition
- Generate your entire social calendar for free
- Support the sales team with content and collateral
- Build credibility through association with well-known guests
Stand out from competition
If you have a podcast, you automatically stand out from your competition because clearly, you have the depth of knowledge and networks to produce long form content. Customers want to buy from experts. Also, by creating content that’s unique to your brand, you’ll give your audience a reason to choose you over other companies in your industry.
CrazyTok does the market research and helps you select the theme for your podcast, style and format for your show so you have something unique and niche before you even get started. We even design the cover art so it represents your brand and stands out in the endless Spotify scroll!
Generate your entire social calendar for free
Each long form piece (YouTube and Podcasts, or for that matter even a lengthy Medium article) generates dozens of high quality insights that can be packaged into short form content (Reels, carousels, quotes) for social media. For the typical small business with a limited marketing budget and 1-2 marketing people, a podcast can help generate your entire month’s social media calendar with very limited effort. No more hours wasted coming up with ideas for next week’s social posts!
CrazyTok identifies the best parts of your episodes and repurposes them into images, carousels, short videos and accompanying copy that you can just pick up and share across your channels. It’s like getting a whole social media team at your disposal, for free.
Support the sales team with content and collateral
Remember the era when every business would release ‘white papers’? Well, podcasts are the new white papers. People aren’t exactly flocking to websites and social media pages any longer and, frankly, there’s only so much you can say there anyway. Podcasts help you convincingly demonstrate your expertise to prospects and serve as a richer form of sales collateral.
CrazyTok makes transcripts from your episodes so you can share them with clients who prefer to read rather than listen.
Build credibility through association with well-known guests
A podcast is a great excuse to reach out to leaders in your industry and ask them for a guest interview. Unless they are celebrities or very influential people, most people are happy to be on your show if you ask them nicely and explain how their knowledge will add value to your audience.
Associating with such people helps bolster your own credibility.
“Wow, they have X on their show. They must be good!”
Even better, guests can bring their own audience to your podcast, which can help you reach new listeners and potential customers. Plus it could be a soft tactic to help your sales team get a foot in the door at the guest’s company too.
CrazyTok helps you coordinate with potential guests to book and brief them for your show so they come into the recording ready to give their best.
Starting a podcast can be a powerful tool for businesses to expand their reach, establish brand authority, engage with customers, and boost marketing efforts. With a global audience, podcasts provide a unique and authentic way to connect with potential customers or clients. By consistently producing high-quality content, businesses can position themselves as thought leaders in their industry, fostering trust and loyalty. Podcasts can also be easily shared on social media, embedded in blog posts, and promoted through email newsletters, providing valuable content that drives traffic and increases brand visibility. Ready to power up your business with podcasting? Explore our plans for an elevated podcasting strategy.
