Welcome to this edition of The Tok for Professionals!
This month, through impactful snippets from some of our latest client podcasts, we’re unpacking how mentorship, adaptability and purpose-driven leadership can drive meaningful transformation.
Take Tejaswini Tilak’s wisdom from the IIM Alumni Podcast. She reminds us that balancing dual-career partnerships is about fostering equality and community. Her thought-provoking question—”If not us, then who?”—urges leaders to influence change within their spheres.
On Rewrite The Rules, Sandhya Devanathan shows how small actions create big impacts. By sharing opportunities and spotlighting women leaders, she demonstrates the power of networking to foster inclusivity.
Trillion Dollar Ads with Jordan Khoo explores how to navigate the evolving ad tech landscape.
(Side note: If you’re reading this to know how to navigate the dynamic podcast landscape, have a chat with our founder and creator, Amit Ray?)
On TiE Talks, Amit Mehta breaks down impact investing, showing how profit and purpose can go hand in hand, and Sugandhi Matta further emphasises patience and collaboration.
The takeaway: Growth and success thrive on adaptability, collaboration and a strong sense of purpose.
Dive into these stories, and don’t forget to watch, subscribe and share!
– The CrazyTok Team
IIM Alumni Podcast | How Dual-Career Couples Can Thrive Without Compromise
“As a community, we have a responsibility to work toward a more equal world. The inequality we see today can be overwhelming, often leading to analysis paralysis. As professionals and leaders, we have the power to influence change within our organisations and communities. And really, if not us, then who?” – Tejaswini Tilak
How to Find Success Through Balance and Growth
- Define success on your own terms. Success isn’t about titles or peer comparisons—it’s what aligns with your values and goals.
- Balance through highs and lows. Life’s ups and downs are easier with mentors and peers who offer perspective and support.
- Support without losing ambition. Be there for others, but don’t sideline your own goals. True collaboration lifts everyone.
- Foster equality in your sphere. Leaders can drive change by addressing inequality within their networks and organisations.
Rewrite The Rules | Taking Bigger, Bolder Bets with Sandhya Devanathan
“We need more visibility for women leaders and entrepreneurs. Personally, I share opportunities—board roles, jobs or speaking engagements—with talented women in my network. Small actions, like making connections or spotlighting their work, can make a big difference in fostering inclusion and support.” – Sandhya Devanathan
Be an Ally: Champion Women in Leadership
- Advocate boldly. Open doors for women leaders by connecting them with board opportunities and impactful roles.
- Spotlight women’s achievements. Actively share their successes to normalise and inspire participation in leadership.
- Be the bridge. Use your network to make meaningful introductions for women leaders, creating pathways to influence.
How to Grow Using Self-reflection with Freda Liu
“We are often our own harshest critics, worrying about what others think and feeling the need to be overqualified before taking action. Women, in particular, tend to wait until they feel 100% ready, unlike men who act with less hesitation. It’s time to challenge this mindset and take the leap.” – Freda Liu
Rewrite the Rules on Self-Criticism
- Silence the inner critic. Stop waiting for perfection before taking on challenges; confidence grows through action.
- Break free from the ‘Good Girl Syndrome’. Learn to promote your achievements boldly—own your success without hesitation.
- Change the narrative. Shift from “supporting” to “leading.” Use direct, impactful language to claim your accomplishments.
Trillion Dollar Ads | The Challenges and Opportunities in Ad Tech Measurement
“Data is often called the new gold, but its true value depends on the type of data you possess and how you use it. For instance, e-commerce data, like purchase intent or consumer behaviour can be extremely valuable for crafting targeted strategies. It all comes down to identifying and leveraging the unique insights your data provides.” – Jordan Khoo
How to Navigate Big Tech’s Dominance
- Think beyond walled gardens. Balance your advertising strategy by exploring opportunities outside major platforms like Google and Meta.
- Leverage transparency. Push for more data auditing to ensure accountability and better ROI on ad spends.
- Adapt to local markets. Understand regional dynamics to optimise ad strategies—localisation is key in APAC’s diverse markets.
TiE Talks Singapore | Impact Investing: Doing Good while Making Money
“Impact investing isn’t just philanthropy—it’s about making money while doing good. Many successful cases prove this, like the mainstreaming of solar and electric vehicles. However, greenwashing has created scepticism, making clear communication and genuine action essential to building trust in this approach.” – Amit Mehta
Why Network for a Sustainable Future?
- Sustainability thrives on collaboration. Greener solutions—from seaweed-based plastics to efficient air conditioning—require collective action to scale.
- Decades of renewable innovation. Tata’s legacy of 100% renewable energy showcases how partnerships with farmers have driven impactful change.
- Mentorship drives purpose. Impact investing is about profit with purpose. Sharing success stories can inspire others to balance growth with doing good.
How to Balance Profit and Purpose
“Impact takes time—tracking lives changed or income improvements across generations requires patience. But collaborative initiatives like GIIN and Singapore’s CIIP provide resources and shared learnings. These platforms document impactful studies, enabling investors to learn and refine their approaches for sustainable change.” – Sugandhi Mata
What is Mentorship in Impact: Leading Sustainable Change
- People and the planet are inseparable. Build careers that support humans and nature—choose based on your skills but aim for impact.
- Turn goals into action. Use tools like ‘Theory of Change’ to align investments with measurable, meaningful outcomes.
- Define impact from the start. Set clear benchmarks—reduced emissions or better education—and track results to drive progress.
- Collaborate for success. Join global networks to share insights, drive innovation and create lasting change.
Is AI the Future of Humanity?
“How we interact will transform dramatically in the next few years. Devices like the Apple ProVision Pro, though in early stages, hint at a future where our experience of the world—how we connect, consume and engage—will reach unprecedented levels. Customer expectations will soar to what once seemed impossible.” – Raj Verma
Rethinking Connections with AI and Innovation
- AI makes the impossible possible. From automating the simple to solving big challenges, AI creates opportunities for collaboration and growth.
- Tech that empowers communities is here. Farmers in India use OpenAI to navigate laws and secure better crop prices—a powerful lesson in sharing knowledge.
- Ethical AI needs mentorship. Tackling bias in AI models requires collaboration, shared insights, and global regulation to guide fair innovation.
- How we connect is constantly redefined. Tech like Apple’s ProVision Pro will transform human interaction and engaging experiences.
Quotes That Hit Home
“The Wheel of Life is about balancing faith, fitness, friendships, family, fun, and finances. Faith fills your soul, and fitness boosts natural happy chemicals. Relationships with friends and family, especially children, need intentional care. Fun must be scheduled to recharge, while annual financial reviews ensure future security. Together, these elements create a fulfilling, balanced life.” – Freda Liu
“Sustainability is a lasting megatrend, not a passing fad. Over the past two decades, it has reshaped industries, from greener construction materials to alternatives like seaweed-based plastics. When solutions like affordable EVs and efficient green technologies align with these priorities, adoption accelerates. It’s a win for both the planet and the consumer.” – Amit Mehta
“Mentors provide guidance and advice, helping you navigate decisions and transitions, but sponsors actively advocate for you in spaces where you aren’t present. I’ve been fortunate to have both. Mentors were pivotal in guiding my shift from banking to tech, offering reassurance when I was nervous about the change.” – Sandhya Devanathan
——————————————————-——————————————————
CrazyTok was born out of the desire to help experts broadcast their knowledge and expertise to the world through podcasts.
We are a team of content experts with a track record of success with over 40 clients, committed to making podcasting easy, affordable and accessible for everyone.
We help you launch, produce and grow your podcast and put in our best efforts to make it simple and hassle-free so you can enjoy the process of content creation without getting bogged down with all the grunt work.
(We also offer blog, social media, short video and LinkedIn post writing services!)
Ready to take your podcast to the next level? Book a complimentary brainstorming call with our founder, Amit Ray.
