The Element of Timing in Decision-making

Welcome to this edition of The Tok for Professionals, where we explore how timing and decision-making shape success.

Some of the best leaders aren’t just those who make bold moves—they’re those who make them at the right time. Whether it’s stepping up for a leadership role, pivoting a business or walking away from a failing idea, knowing when to act can be the difference between progress and missed opportunity.

Among the stories featured here is that of Charu Kokate’s resilience. On Rewrite the Rules, she reminds us that it isn’t about avoiding pain but about pushing forward, even when the path is uncertain. The lesson? Keep going, and don’t let setbacks slow you down.

TiE Talks Singapore brings a tough but valuable lesson from young entrepreneur Krish Anurag—sometimes, the right decision is knowing when to walk away. 

Meanwhile, Richa Goswami highlights a common challenge in leadership: women hesitate to take the shot. The truth? You don’t need to tick every box—confidence grows through action.

So, as you go through the rest of your week, ask yourself—what decision have you been delaying? Maybe now is the time to make your move.

If you’re looking for a way to share your leadership journey or industry insights through podcasting, our team at CrazyTok is here to help. Book a free call with our founder, Amit Ray, and let’s bring your story to life!

– The CrazyTok Team

Rewrite The Rules | Leader As A Cheerleader

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“As women, we adapt and find our own way. I had no mentors, so I kept trying until something worked. The key is endurance—fall, get up, repeat. Someone once told me I must have thick skin, but really, it’s about not focusing on the pain. Keep going, and don’t fear failure.” – Charu Kokate 

Leading with Grit and Influence

  • Endurance builds success. It’s not about avoiding failure but about rising every time you fall—again and again.
  • Leadership is about inspiring, not instructing. The real challenge is getting people to believe in your vision and rally behind it.
  • The right words can shape a lifetime. Encouragement at the right moment can define careers, confidence, and the courage to keep going.

Beyond Tokenism: Real Talk on Allyship and Diversity

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“I have the same insecurities as anyone else. When I meet people who seem completely confident in their abilities, I’m surprised—how are they so sure? The more you know, the more aware you become of what you don’t know. The difference is that some people are willing to gloss over that and project certainty.” – Amit Ray

Why Women Must Take The Shot

  • Confidence gaps hold women back. Many women hesitate to apply for roles unless they meet all criteria, while men tend to take the leap. The key? Back yourself and put your name forward.
  • Growth happens when you take risks. Even if you don’t land the opportunity, the process itself builds experience, confidence and resilience.
  • Allyship matters. Encouraging and supporting women in leadership isn’t just about policies—it’s about actively pushing talented women to step up.

TiE Talks Singapore | Dream Big, Start Young: A Blueprint for Success

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“Shutting down my first startup was the hardest thing. For months, I tried to fix the unfixable. Admitting it wasn’t working was painful, but the day I moved on was the best I’d felt in a while. Intellectual honesty matters—not just with others, but with yourself. Sometimes, you have to pivot.” – Krish Anurag

Lessons from Failure and Fearless Action

  • Knowing when to walk away is a skill. Clinging to a failing idea can sink you. The hardest part of shutting down a startup isn’t the loss—it’s being honest with yourself.
  • Opportunities don’t come to you—you create them. Apply for everything. Say yes first, and figure it out later. The more you show up, the luckier you get.
  • Failure is just redirection. When the market collapsed, the next idea brought clarity. Every setback pushes you closer to the right path.

Conferences Redefined: Innovation, Connection, and Real Impact

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“The core of most conferences is business, relying on sponsors. But when sponsors treat it as a pitch platform rather than addressing industry-wide issues, the event loses value. A great conference has a clear purpose—one that sparks real conversations and tackles pressing challenges. Done right, a conference can have a huge impact.” –  Amit Gupta

The Unexpected Entrepreneurs in Politics

  • Politicians are mastering the entrepreneur’s pitch. Some, like Bhutan’s Prime Minister, captivate audiences with persuasion techniques usually seen in business.
  • Conferences succeed when they focus on impact, not sales. The best events unite people around shared challenges, not just sponsor promotions.
  • A great pitch isn’t about selling—it’s about inspiring action. Turning a “bucket list” wish into an immediate plan is the kind of messaging that truly moves people.

Unlocking the Startup Code: Insights from Serial Entrepreneurs

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“Many founders focus too much on their technology and not enough on whether it solves a real problem customers will pay for. The go-to-market strategy is critical—and often the breaking point. But the biggest reason startups fail? Timing. If you can’t answer why now, you might already be too late.” – Saurav Bhattacharyya

The Truth About Startup Success

  • Your tech is great—but does anyone actually need it? Startups fail not because their product isn’t innovative but because they haven’t nailed their go-to-market strategy and customer demand.
  • Timing can make or break your business. Investors and customers ask, Why now? If you can’t answer that, you’re already at risk.
  • A business outgrows its founder. Knowing when to step aside for someone who can scale it further is a sign of leadership, not failure.

Quotes That Hit 

I often see job openings where I expect certain women to apply—but they don’t. When I ask why, they focus on what they can’t do, unlike men who often just go for it. My advice? Put your name in, go through the process and take the shot.” Richa Goswami

Know where you bring the most value. I love building products and businesses, but I’m not a 10-to-100 guy. If you can’t keep adding value, step aside—because the business is bigger than any one person. My co-founder and I always believed that when we could no longer grow it, it was time to let go.”  –  Pankaj Gupta 

As a young founder or professional, apply to everything. Don’t worry about being “too early” for a program or competition—just say yes and figure it out later. The more opportunities you go for, the more luck finds you. All it takes is a few key wins to make a difference.– Samyak Baid 

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CrazyTok was born out of the desire to help experts broadcast their knowledge and expertise to the world through podcasts.

We are a team of content experts with a track record of success with over 40 clients, committed to making podcasting easy, affordable and accessible for everyone.

We help you launch, produce and grow your podcast and put in our best efforts to make it simple and hassle-free so you can enjoy the process of content creation without getting bogged down with all the grunt work.

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About the Author
An intrepid communicator and writer, Athirupa is skilled at drawing up content and copy that tell stories and shaping up someone else’s lines too. When not geeking over sentence structures, she can be found diving into nature’s creations, a new book, or a language or two.

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