How Much Growth Is Too Much Growth?

“We need better numbers.” Have you heard this before? So have we. Let’s get logical about how much growth businesses actually need. Building a pipeline is not optional, and that’s the basis for why an entire marketing function exists at all, but how much is necessary, really? In this episode, we talk about growing steadily, and sustainably.

On calculating TAM: One way to calculate TAM is to multiply ACV (average contract value) by the number of customers you can sign. We usually take the opposite approach at Motley Crew, starting with market size and cutting it down based on who we can service, and who we can service easily today.

We interchange product and service examples in this episode on purpose, because the tenets of customer service and satisfaction are universal. The processes driving them are also unfashionably unscalable.

KC Das is a popular Indian sweet brand that opened its first store in Bengaluru in 1972. They currently operate 24 retail stores and export globally. More information is available on their website. Allbirds makes sustainable shoes and clothing, and we love their focus on building a great product experience first and leading with the right growth metrics. Product-led Growth as a concept involves building and fine-tuning a (usually software) product based on market cues. Please take a look at the ProductLed Slack community to know more.