Since When Did Marketing Become Such A Chore?

It was supposed to be about jingles and fun creatives. Marketing and advertising were a welcome respite from the mundanity of everyday life. Today, can we put the fun back into marketing? Can we still get the results we want, while continuing to have fun? We think so, yes. In this episode, we discuss just how to work in the field of marketing with both your head and your heart in the right place. Measure, manage, but also go crazy from time to time. It usually tends to pay off.