Damn Good Marketing Podcast

Hosted ByHasita Krishna

Welcome to The Damn Good Marketing Podcast, a show for entrepreneurs and marketers trying to punch above their weight, achieving a lot with very little.

S2E2 | Is There A Right Way To Do Email Marketing?

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Emails, emails everywhere, not a single one worth reading. Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you’re writing about, and giving people the ‘hook’ so they have a reason to pay attention. In this episode, we discuss why this simple recipe often goes bad, and what we can do about it.

Discussion Topics: Is There A Right Way To Do Email Marketing?

  • Email drip campaigns and cold emails, how many to send, and when to end them.
  • Styles of emailing, whether you should include images and GIFs, and how to write for a mobile reader.
  • That thing that no one talks about- email analytics and vanity metrics, and why open rates probably don’t mean much.
  • Intentionality in emails, and why sending 10 good emails is better than 100 random ones.
  • Should you or should you not run a festive email campaign?
  • The recipe for the perfect email communication piece, from 10 years as a copywriter
  • Subscription emailers, and what it takes to monetise them.
  • Topic-Al

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