ST7 | Always Be Selling By Nishit Rawat

Articles about entrepreneurship make it sound almost as though you start a business, work hard on it for a few years, and then reap the results as if it all goes in a smooth straight line. But reality isn’t like that. Entrepreneurship is more often like a maze, a few steps forward, a roadblock, a pivot, then a few steps forward again, till you eventually figure out how to make money or realise that you’ve hit upon a dead end. What do you do then? Do you give up and get a job or do you start all over? And when do you know you need to keep going?

Welcome to another episode of ShopTok. Today we talk with Nishit Rawat, my friend, and batchmate from the Institute of Management who’s started and persevered through multiple businesses, learning, pivoting, and refining his ideas till finally realising his dream with his latest venture, Bluvium. We’re going to ask him about his journey as well as lessons he has learned that you could apply to your own venture. If you want to check out the work of Bluvium.