Marketing

Emails have become a fairly intimate form of communication and brands know this better than anyone else. In an age where consumers are becoming increasingly savvy about branding and marketing, companies need to create email campaigns that are engaging and have a personal touch. Easier said than done, of course, but not impossible. In this article,…

For any business, customer retention and loyalty are true indicators of long-term success. A loyal customer base reflects the establishment of a strong brand identity and is directly responsible for the growth of your business. After all, your commitment and values—and everything that you stand for—must penetrate the hearts and minds of your customers for your business…

All of us in content marketing know the importance of sticking to a schedule. But this can often be challenging if we’re working on a big scale and with a busy agenda. A social media calendar is a schedule of upcoming content posts and when they will be published on your various handles. Prerequisites To…

A successful business does not necessarily have to have multiple rounds of funding, inch towards an IPO, or become a unicorn. It does not have to expand and scale up exponentially. Developing the right marketing strategies for small businesses and a pragmatic approach helps a small business to thrive. What Is A Small Business In…

Remember how your grandmother would stick to the tiny shop tucked away in the bazaar to buy her spices? Or how your aunt would swear by a certain store for their silk saris? Their brand loyalty was among the greatest assets that these establishments enjoyed. Similarly in this digital era, there are lots of benefits to…

The value of an identifiable logo cannot be overstated. A brand’s content marketing strategy initiatives are based on a set of guidelines that acts as an identity of the company and reflect the brand’s personality and dynamic. As a company consolidates, its content practices evolve into a brand style sheet so as to maintain consistency in content…