Am I Building A business, Or Building A Website?

We hear your frustration! If you want to find out how successful a marketing team will be in the future, get them all to agree on how to go about building a website. Because of its front-facing significance, its dynamic nature, its role in reflecting evolving company goals, and its complexity in mapping, and the list go on, we can count on the fingers of one hand the number of website projects that went precisely how everyone hoped they would.

But, if there were a mythical ‘right way’ to build a website, what would that be?

That’s precisely what Subha and Hasita dive into in this episode, covering aspects such as what to consider before starting a website project, who gets a seat at the table, who has vetoing authority, what you really need, and truly do not need, on your website, what platforms to choose, and so much more.