Do I Even Matter On The Internet?

Existential crises aside, we ask this question (and get asked often as well) – do I matter in the larger scheme of (virtual) things?

Being on social media can be hard both for individuals and brands, and yet there is a reward for consistency, for having opinions and being able to articulate them in ways that benefit us and the people consuming what we put out there.

In this episode, we dive into how businesses and brand owners can play the social media game in beneficial ways, how much is too much, how little is too little, and that utopian sweet spot of social media as a marketing channel.

Swiggy, meanwhile, took moment marketing and turned it into a real-life version of Pokemon Go, except this time, we’re all looking for the elusive Swiggy partner who prefers to travel by horse.