Goodbye Cookies, Hello Privacy? The Ad Shift Explained
How did a random internship at eBay lead to a thriving career in advertising? Dive into this episode of the Trillion Dollar Ads Podcast where Timmy Bankole reveals his unexpected journey from an eager intern at eBay to a key player in the ad tech scene. Hear firsthand how Timmy fell in love with the challenges and innovations of advertising and how he’s shaping its future. Join us for a candid discussion on the seismic shifts in digital advertising and the personal stories behind the success!
Table of Contents
Discussion Topics: Goodbye Cookies, Hello Privacy
- Discover the Internship that Sparked a Career!
- What Happens When Third-Party Cookies Crumble?
- Early Changes in Advertising: A Personal Take
- Navigating Shifts: From Ad Sales to App Tech
- Is First-Party Data the Advertising Holy Grail?
- Strategies for Engaging Modern Audiences
- The Real Impact of Data Clean Rooms Revealed!
- How Small Publishers Can Innovate with Limited Resources
- The Balance Between Revenue and User Privacy
- Exploring Alternatives to Google’s Dominance
- The Future of Publisher-Advertiser Relationships
- What Lies Ahead for Digital Advertising?
Our Guest: Timmy Bankole
Leading SCMP’s digital operations team, Timmy Bankole was formerly head of supply & operations at the advertising technology company, Blis Asia. He has years of experience from working in the media industry, with a specialised knowledge of programmatic and brand development, in areas including optimisation, developing teams and business development.