How eClarity Redefined the Diamond Market

How did Amanda Koo, a computer science graduate and gemologist, turn her passion into a pioneering venture in the diamond industry? In this episode of The Dream Catchers Show, Amanda shares her journey from starting eClarity Diamonds with her life savings to revolutionizing the market with customization and lab-grown diamonds. Despite early challenges, including balancing motherhood and business, her story is a testament to innovation, resilience, and the pursuit of dreams. Tune in now!

Discussion Topics: How eClarity Redefined the Diamond Market

• What Inspires The Dream Catchers Show? Discover the mission behind The Dream Catchers Show and how Amanda Koo, founder of eClarity Diamonds, fits into this vision.
• How Did Amanda Find Her Spark in the Diamond Industry? Hear Amanda’s journey from a computer science graduate to the founder of a successful diamond business.
• What Does It Take to Launch a Diamond Business? Learn about the financial and logistical challenges Amanda faced starting eClarity and how she balanced intense work commitments with raising three children.
• Can Personal Connections Shape a Business’s Success? Amanda reveals her strategy for building eClarity’s customer base and brand loyalty through personal outreach and adapting to evolving marketing platforms.
• Why Make the Shift to Lab-Grown Diamonds? Dive into Amanda’s decision to incorporate lab-grown diamonds into her inventory, exploring the motivations and impacts of this industry shift.
• What’s Unique About eClarity’s Jewelry Rental Service? Discover the innovative rental service offered by eClarity, how it works, and why it’s a game-changer in the jewelry industry.
• Is Online Sales of Diamonds the Future? Amanda discusses eClarity’s online presence and success, along with her vision for expansion and franchising in new markets.
• What Drives Amanda Khoo’s Entrepreneurial Spirit? Gain personal insights from Amanda on her motivation, the significance of having a clear goal, and her advice for aspiring entrepreneurs aiming for success.
• Wrapping up

Our Guest: Amanda Koo

Amanda Koo, a computer science graduate from the National University of Singapore and a GIA gemologist with three generations of jewelry heritage, propelled by a passion for sophistication and entrepreneurship. She received the Young Entrepreneur Award in 2013. 

Over 19 years, she navigated the dynamic landscape of diamond jewelry, successfully founding eClarity Natural Diamonds, BA Labgrown Diamonds and Gems, and The Sample Line Jewelry Rental, contributing significantly to the growth and impact of the jewelry industry.