S2E2 | Is There A Right Way To Do Email Marketing?

Emails, emails everywhere, not a single one worth reading. Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you’re writing about, and giving people the ‘hook’ so they have a reason to pay attention. In this episode, we discuss why this simple recipe often goes bad, and what we can do about it.

Discussion Topics: Is There A Right Way To Do Email Marketing?

• Email drip campaigns and cold emails, how many to send, and when to end them.
• Styles of emailing, whether you should include images and GIFs, and how to write for a mobile reader.
• That thing that no one talks about- email analytics and vanity metrics, and why open rates probably don’t mean much.
• Intentionality in emails, and why sending 10 good emails is better than 100 random ones.
• Should you or should you not run a festive email campaign?
• The recipe for the perfect email communication piece, from 10 years as a copywriter
• Subscription emailers, and what it takes to monetise them.
• Topic-Al