S2E1 | Why Do My Digital Marketing Efforts Keep Failing?

Welcome back! It’s season 2, and we’re starting, as always, with the big questions. If you’ve had failed digital marketing experiences, it is only natural to be unsure about trying it again. In this episode, we discuss why some things fail, and others succeed, with seemingly no explanation offered. In this episode, we discuss why this might be happening, and how to fix it.

Discussion Topics: Why Do My Digital Marketing Efforts Keep Failing?

• [00:26-1:54] It takes ten years to become an overnight success.
• [03:00-06:10] What does digital marketing success mean to me? Defining parameters, being realistic.
• [07:00-12:49] What if this effort fails again six months from now?
• [14:00-17:45] Feeding the ad monster, and where breaking even figures in all of this AKA should I be spending ad dollars at all?
• [17:45-19:45] Positioning your brand the right way, and why saying one thing right, is better than saying many right things.
• [19:45-22:30] Who owns my digital brand, and marketing efforts?
  [24:02] Topic-Al.

There’s usually no better way to give a brand a lift than to rope in an influencer. But what happens when an influencer goes rogue and begins spouting ideas that you as a brand do not agree with?

We dive into the Adidas and Ye example and talk about why the right kind of influencer for your brand may actually be lurking elsewhere.