Why Does My Ideal Customer Not Care About Me?

Genius. Billionaire. Playboy. Philanthropist. Who is this?

Subha and Hasita guessed two very different people, which made us think about ICP or the ideal customer profile.

Often, our best efforts to engage prospects fail because we don’t understand the real-world context of a client. We group them by age, gender, location, and income, but never enough by their interests, their drivers, or their everyday pain points.

In this episode, Andrei Zinkevich tells us how to get our ICP right.

Andrei Zinkevich and Vladimir Blagojevic run FullFunnel.io and a wonderful community for B2B marketers.

In this episode, Andrei talks about building your ideal customer profile by looking at past clients. But, what if you’re relatively new and don’t have past clients? This is where market research comes into the picture.