20 to 40 mins

Ever wondered if the concept of a “thread” in social media is evolving faster than you can keep up?

In this episode of the Damn Good Marketing Podcast, Join Subha Chandrasekaran and Hasita Krishna as they dive into the depths of podcasting, sharing their experiences, insights, and unexpected discoveries.

In the latest episode of the Damn Good Marketing Podcast, hosts Subha and Hasita are joined by Manisha Kapoor, CEO of the Advertising Standards Council of India (ASCI), who reveals the importance of self-regulation in the advertising industry.

ChatGPT: Unleashing Creativity or Taking Over Jobs? Or both, perhaps? Join Subha and Hasita as they explore the impact of generative AI tools like ChatGPT on content creation, marketing processes, and whether it is a game-changer or just a shortcut for writers and marketers alike.

Do you have to be a mad genius to be creative? Or get inspired somehow? Or is it something within reach of all of us, something that can actually be executed reliably and within deadlines?

Have you been frustrated with your lead-generation efforts on LinkedIn? In today’s episode we share with you tips and (kind of) a formula that you can apply to attract and nurture quality leads at a reasonable cost.

Have you found yourself managing two personas, one of an entrepreneur and the other of a coach? Or are you wondering if you should be present on all the major platforms or maybe choose quality over quantity and stick to what’s relevant?

Everybody understands the struggles of creating unique content with consistency. This episode charts the pains and gains of content creators as they are encouraged to explore new mindsets and approach newer topics that abet success

It’s a new year! For many of us, that means a new planner and a new beginning. This is even truer for marketers, who have a whole new world of social media content, email campaigns, blogs, websites, and other cool things to work on.

We’re excited to bring you the first-ever crossover episode with our sister podcast Small Talk with RainKraft- a podcast for those who feel passionately about growing their career

In this episode, Hasita and Subha discuss what actually makes a landing page effective and how brands should approach making one.

In this episode, Hasita and Subha discuss what personal branding is, how it differs from company branding, and what it takes to create a successful personal brand.

Emails, emails everywhere, not a single one worth reading. Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you’re writing about, and giving…

Welcome back! It’s season 2, and we’re starting, as always, with the big questions. If you’ve had failed digital marketing experiences, it is only natural to be unsure about trying it again. In this episode, we discuss why some things fail, and others succeed, with seemingly no explanation offered. In this episode, we discuss why…

All mentions of the metaverse aside, this one’s a very ‘meta’ episode. For the final episode of this season, we look back at what we said during the season and test whether that advice still holds. After all, in marketing, there’s always a shiny new tool to buy, or advice to follow. And yet, good…

Over time, Hasita’s favorite marketing saying has become this- most people do not have marketing goals, they have marketing dreams. Marketing campaigns can (and should) be creative and fun and even a bit outrageous. Marketing goals, however, need to be rooted in reality, plain hard facts, and be oftentimes, boring. How do you move from…

Existential crises aside, we ask this question (and get asked often as well) – do I matter in the larger scheme of (virtual) things? Being on social media can be hard both for individuals and brands, and yet there is a reward for consistency, for having opinions and being able to articulate them in ways…

After avoiding the subject for as long as possible (no we’re just kidding, we’ve been dying to do an episode on LinkedIn), Subha and Hasita wade into the realm of social media. And what better place to start, than with the world’s largest professional networking platform? Looking at LinkedIn today, it is hard to see…

We hear your frustration! If you want to find out how successful a marketing team will be in the future, get them all to agree on how to go about building a website. Because of its front-facing significance, its dynamic nature, its role in reflecting evolving company goals, and its complexity in mapping, and the list…