20 to 40 mins

Over time, Hasita’s favorite marketing saying has become this- most people do not have marketing goals, they have marketing dreams. Marketing campaigns can (and should) be creative and fun and even a bit outrageous. Marketing goals, however, need to be rooted in reality, plain hard facts, and be oftentimes, boring. How do you move from…

Existential crises aside, we ask this question (and get asked often as well) – do I matter in the larger scheme of (virtual) things? Being on social media can be hard both for individuals and brands, and yet there is a reward for consistency, for having opinions and being able to articulate them in ways…

After avoiding the subject for as long as possible (no we’re just kidding, we’ve been dying to do an episode on LinkedIn), Subha and Hasita wade into the realm of social media. And what better place to start, than with the world’s largest professional networking platform? Looking at LinkedIn today, it is hard to see…

We hear your frustration! If you want to find out how successful a marketing team will be in the future, get them all to agree on how to go about building a website. Because of its front-facing significance, its dynamic nature, its role in reflecting evolving company goals, and its complexity in mapping, and the list…

Well here’s a super-common question we get asked- if we don’t really know our story, how can we count on a consultant to tell us? Personally, we’ve grappled with this question quite a bit, too. However, having sat in on several brand strategy workshops now, we’ve come to understand that the role of a brand…

Genius. Billionaire. Playboy. Philanthropist. Who is this? Subha and Hasita guessed two very different people, which made us think about ICP or the ideal customer profile. Often, our best efforts to engage prospects fail because we don’t understand the real-world context of a client. We group them by age, gender, location, and income, but never…

Welcome! This episode has Subha and Hasita discussing a topic that’s immensely close to their heart- content marketing. CRED ads are a cult of their own, but how do you really go viral like they did? Should you indulge in moment marketing? Should you write blogs? Build case studies? We answer these questions and many…

B2B performance marketing is wildly different from B2C, and yet we often interchange the two, to no avail. Here’s what we think- use the creative stimulus and fun of a B2C campaign, and focus laser-sharp on your target audience the way world-class B2B businesses usually do. Both marketing functions have a lot to learn from…

“We need better numbers.” Have you heard this before? So have we. Let’s get logical about how much growth businesses actually need. Building a pipeline is not optional, and that’s the basis for why an entire marketing function exists at all, but how much is necessary, really? In this episode, we talk about growing steadily,…

It was supposed to be about jingles and fun creatives. Marketing and advertising were a welcome respite from the mundanity of everyday life. Today, can we put the fun back into marketing? Can we still get the results we want, while continuing to have fun? We think so, yes. In this episode, we discuss just…